What are the best times to post on Instagram?.What are the best times to post on Facebook?.What are the best times to post on social media overall?.Industry-specific data includes mid- to high-level engagement times. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. All time frames are recorded in Central Time (CST).
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Use this data to help inform scheduling for your publishing calendar, or read on for ideas about how to integrate these findings into your own analysis of your specific account’s peak times for engagement.įinally, if you’re interested in learning how to identify your best times to post globally across each network, start a free trial of Sprout Social and test our ViralPost® feature with your profiles.ĭisclaimer: Data from Sprout Social include users from various plan types, industries and locations. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 30,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. And when marketers meet consumers’ expectations on social media, the benefits extend to every area of the business. In fact, 71% of consumers found themselves using social more than they have in years past, which means brands and marketers need to meet their audiences where they are.
With nearly 4 billion social media users across all platforms and the average person using several social platforms per month, there’s no doubt that social media presents opportunities for many businesses. And what seemed like the best time to post on social media last year has become more concentrated and focused in 2022. As brands and consumers settled into a new routine that was caused by the disruption from the pandemic, there’s been a shift in how we all interact and use social media today.
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